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There is a wide variety of art careers. Because there are many different types of art schools, the number of careers is also very large. We have listed some of the careers, and described some of them. Art Director: The role of the Art Director in advertising is a most important one in the field, and it is the most widely held art career in the business. The ability to maintain a steady, creative working relationship with a copywriter is required for this job. As a team, they develop and design advertising campaigns based on demographic market research. This research tells them at what kind of audience to aim their campaign. Then they apply their creative intuition and imagination in order to find original ways to execute their advertising. Once developed, the campaign must be approved by the account executive and the creative director. Then it is presented to the client. The art director executes the final ad using type with illustration by an artist of his choice. Copywriter: The strict art career in advertising is that of the Art Director, but a Copywriter's job - dealing with words and writing - is strongly connected to design and visuals. People who write copy are not necessarily writers. Often some of the best copywriters are those whose backgrounds are in commercial art. The copywriter creates the words that accompany the pictures in print advertisements and television visuals. The copywriter is expected to come up with concepts that include both copy and visuals either alone or in working with an art director. It is valuable for a copywriter to know the ins and outs of print production (newspapers, magazines and annual reports) as well as the production aspects of film, radio & video tape. Architect: An architect designs buildings and other structures - anything from a private home to a large office building or an entire city's re-development. He/she must oversee all phases of the project from initial idea to completed structure, and must solve complex, technical problems while retaining artistic design. Fashion Designers: Fashion and clothing designers create new styles or adjust and change existing styles. They may work in men's, women's, or children's clothing design. Designers work with sketches or directly with fabric in creating a design. They must understand color, fabrics, production processes and costs, as well as the public's tastes and preferences. Many designers work on one type of apparel such as sports clothes or evening wear. People who want a career in designing often take any job they can in the fashion field to get a start. The field is popular and always has more new talent than it can adequately support. TV Electronic Designer: This designer explores the use of video tape, computers and advanced electronics in pursuit of making a cohesive film. He must have a thorough knowledge of the latest in electronics technology, and he must be imaginative and resourceful in applying this knowledge to new approached in this field. He may work on a free-lance basis or in a small group. Animator: Careers in animation are a blending of the disciplines of graphic arts and film. Designers and illustrators often create the still visuals. From this, the animator creates the movement, i.e., gives life or "animation" to the character. The illustration and design skills are most important to the creation of characters that will animate well. Serious animation professionals are fine graphic artists, as well as creative film makers. Graphic Designer: The graphic designer often works on a free-lance basis designing magazines, ads, and promotional material. The job requires familiarity with type, color, layout and methods of reproduction. One must be able to work with illustrators, photographers, letterers, typesetters, and printers because a job must be supervised through every phase from rough sketch to final production. A high degree of organizational ability is necessary. Promotion Designer: This designer works for a specific company and designs the material necessary to sell the company's services or products, with the exception of consumer advertising. The output may include brochures, slide presentations, catalogues, posters and direct mailing pieces. He/she then assigns work to free-lance photographers, illustrators and letterers and must establish and maintain satisfactory working relationships with many others. One needs to be able to design, layout, create rough drawings, use type and color well, and be thoroughly familiar with production methods and reproduction techniques. Audio Visual Designer: In audio visual design, the artist generally creates educational or sales presentation. A client submits a script which must be illustrate with a series of drawings, collages, or typographic images calculated to reproduce well in slide form. These pictures symbolically or illustratively present the ideas put forth in the script. The designer sees the slides through the production phase, organizes them to follow the script, and adds the sound track necessary to complete the presentation. A talent for balancing imagery and sound, such as is required in film making, is important. Product Illustrator: Most often this is free-lance work. the artist usually works with advertising agencies. In order to create a finished drawing or painting of a product, precision, drafting ability, and the capacity to render varied materials realistically are required. Fashion Illustrators: Fashion Illustrators are among others who work only in one subject. They draw models wearing the latest fashions. They also do accessories such as gloves, handbags, and hats. Their art work appears in catalogs, newspapers, magazines, and television commercials. Most are free-lancers. Others are staff members of clothing manufacturers, fashion designers, mail-order firms, or department stores. Product Designer: Product design requires a background in art and engineering. This designer must know the proper application of specific materials to particular functions, and must be able to design a proud which performs well, is attractive to the consumer, and is economical to manufacture. Design ability, precision draftsmanship, model-building, and a knowledge of type and color are required. Interior Designer: Interior designers used to be called interior decorators. But the profession is rapidly abandoning the work decorator. as you'll soon see, decoration is just one of the designer's responsibilities. Interior designers select and organize the furnishings of homes and offices, as well as hotels, banks, restaurants, hospital, schools and other public places. They determine what furnishings are needed, then decide where these will be located. They determine color schemes and choose furniture, fabrics, carpeting, wallpaper, lighting fixtures, and other items to fit into the plan. Designers prepare plans like those drawn by an architect, make sketches in color, and may even build scale models of fully furnished interiors to explain ideas to the client. Fashion Photographer: The fashion photographer arranges and photographs fashion merchandise displayed on a model or in a still life situation. The most prestigious and imaginative work is done for fashion magazines, such as Vogue, Harper's Bazaar, etc., where pure fashion is often shown. Other work is done for department stores and advertising agencies to sell everything from cosmetics and clothes to fabrics and fashion furniture. News Photographer: Newspaper work is highly pressured. The photographer must be able to work under extraordinary conditions. For example, in scenes of human tragedy, and still maintain the objectivity necessary to spot a good shot and get it. Technique must be second nature so that the photographer can reach for the right camera and film in sometimes chaotic situations. Architectural Photographer: An architectural photographer photographs buildings and interiors. Contacts are usually made through architects. The photographs are used for annual reports and trade magazines. Architects often need photographs of work in progress from all angles. Magazines like "House Beautiful", "House and Garden", etc. often publish photographs by architectural photographers.
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